From catwalk to the closet, industry leading supplier of eco-friendly packaging, Better Packaging Co. has joined forces with fellow B Corp, Greener, to help retailers cut costs and carbon emissions at the same time.
POLLAST!C mailers and garment bags made from 100% recycled Ocean Bound Plastic pollution, boxes made from bamboo and more; Greener for Business members will now save 15 percent off their first order, plus get access to ongoing spend and save discounts, when they make the switch to Better Packaging Co.
Hot off the tails of Australian Fashion Week’s Greener Runway, the new partnership aims to reduce waste and accelerate the transition to more eco-friendly packaging.
Australia’s 93,800 ecommerce retailers are packing up more orders for delivery than ever before – online purchases, packaged and shipped to over 9.5 million households around the country last year.
Despite the growing use of more environmentally-friendly packaging, the majority of packaging is still produced from virgin materials, and more than 40% of recyclable packaging continues to end up in landfill.
In a single year, packaging sent to landfill is adding around 2.2 million tonnes to Australia’s emissions total. To put that in perspective, that’s the equivalent emissions of 740,000 cars on the road.
For cash-strapped small to medium businesses (SMBs), switching to more climate-friendly alternatives has to be simple and economical. As the cost-of-living continues to rise, online basket sizes have decreased; with the additional operating costs of packing and shipping lower-value items more frequently eating into profit margins and forcing the majority of SMBs to pass rising costs onto consumers.
50 percent of Australians cite high shipping costs as the thing that annoys them the most; and risking cart abandonment by passing on higher purchase fulfilment costs is something that businesses can ill-afford (43% of SMBs were non-profitable last year).
The Better Packaging Co, with Greener for Business, has a unique solution to tackle the cost-crisis and the plastic problem together – incentivising businesses to make the switch to more sustainable packaging. In addition to discounted packaging, Better Packaging Co customers also get free access to Greener for Business to help them save money and reduce emissions across their entire business.
“Packaging is such a tough thing for companies to get right. It has to do the job of protecting products and yet it’s also very ‘customer-facing’ so becomes an easy target for criticism. We want to make it simple for companies to do the best thing for the environment and still be confident that their packaging is fit for purpose”
Kate Bezar, Co-founder, Head of Impact and Brand at Better Packaging Co.
“Generally the latest technological advances are the exclusive realm of the big end of town. We like to think we’ve democratised sustainable packaging by doing the R&D ourselves and then making the results available to even the smallest businesses through our website and partnership with Greener,” said Bezar.
“9 in 10 Aussies prefer to shop with brands that are taking climate action. Using packaging that’s better for the planet is a simple way to show customers you care about making a positive impact and build brand loyalty,” said Tom Ferrier, Founder of Greener.
In partnership with Better Packaging Co. Greener is on a mission to turn every delivery carbon neutral from store to door. Greener businesses can now save money by packing their products in eco-friendly bags or boxes thanks to Better Packaging Co., then take advantage of Greener’s discounted shipping with Sendle, making the entire delivery carbon neutral.
Better Packaging Co. joins a growing coalition of leading organisations partnering with Greener to support the retail industry in tackling the cost-of-living crisis and war on waste at the same time, including the Australian Retailers Association, Origin, Sendle, Recycle Smart and many more.
Launched in late 2023, Greener for Business’ simple, step-by-step climate action plans provide helpful how-to guides and expert tips across key areas such as energy, waste, electrification, packaging, and logistics; plus government rebates and exclusive offers from leading sustainable suppliers that make it easy to save money, time and emissions.To find out more about Greener for Business and take advantage of Better Packaging Co.’s exclusive offer – click here
About Greener for Business
Certified B Corp and recognised as #1 cleantech startup in Australia, Greener for Business is the all-in-one sustainability solution that makes it easy to take climate action while unlocking savings at the same time.
Greener’s simple, step-by-step climate action plans provide helpful how-to guides and expert tips across key areas such as energy, waste, electrification, packaging, and logistics; plus government rebates and exclusive offers from leading sustainable suppliers that make it easy to save money, time and emissions.
Backed by industry leaders and peak bodies (including the Australian Retailers Association, Origin, Sendle, Better Packaging Co, and more), Greener is on a mission to help halve emissions for every small and medium business in Australia by 2030.
